Exhibitor ROI Reports That Win Sponsor Renewals

What exhibitors and sponsors want to see

Exhibitors judge a show by leads. Sponsors judge it by exposure and engagement. Report both, because many companies are both.

What Eventdex can report

These items come from Eventdex's own pages. Where the pages do not say Eventdex does something, it is left out.

• Live stats and a post-event report for sponsors

  Eventdex's sponsorship page describes live attendee stats and a complete post-event report so sponsors can gauge impact.

  Event sponsorship features

• Real-time booth metrics for exhibitors

  Exhibitors can see booth metrics in their dashboard while the event runs.

• The exhibitor scan report

  The organizer can pull the number of scans each exhibitor made during the event.

  Exhibitor management software

• Booths visited per attendee

  For each attendee, the number of booths visited and which ones, which is evidence of floor traffic.

• Lead scoring, grading and export

  The lead capture app assigns scores and grades by engagement, and leads can be exported as a CSV or to a CRM such as Salesforce.

  Event lead capture app

• Session door scans and surveys

  The Scan Attendee app can scan badges at session doors, and Eventdex has survey software for feedback. Ask for a demo to see the exact report you would receive.

  Event survey software

What Eventdex does not do

Eventdex's pages do not describe a calculated return on investment figure, a promise of leads or a sales attribution tool. The report gives counts. Sponsors compare those with their own cost and what they later close. Do not claim more than the counts show.

Build the report in six steps

Start planning the report before the event, not after.

1. 1

   Agree the measures before they sign

   Tell each exhibitor and sponsor which numbers you will send. This also tells you which to collect.

2. 2

   Turn on the tracking

   Make sure badges are scanned at the booth and at session doors, and that booth staff have lead retrieval licenses.

3. 3

   Share the live numbers

   During the event, tell sponsors how the booth or session is doing, so they can adjust while there is time.

4. 4

   Export after the event

   Pull the exhibitor scan report, the booths visited and the sponsor report.

5. 5

   Write one page per company

   Use the template below. Keep it to the facts and one improvement for next time.

6. 6

   Send it within a week

   Ask for a renewal call in the same message.

A one-page report to copy

Fill in the numbers from your own exports. Leave out lines you cannot support.

[Event name] results for [Company name]

Your package: [tier or booth]

What happened
- Leads captured by your booth team: [number]
- Qualified leads (by your qualifier answers or grade): [number]
- Booth visits: [number]
- Session attendance at your sponsored session: [number]
- Meetings held: [number]
- Survey responses mentioning your company: [number, if any]

Best moments
- [One thing that went well, from your records]

What we will improve next year
- [One change, for example booth position or session time]

Next steps
- Your leads export is attached as [CSV or CRM link].
- Next year's event is on [date]. Can we speak on [day] about your package?

[Name, role, phone]

A renewal timeline

Renewal is easier when the report is part of a routine.