Event Sponsorship Packages

Start with what sponsors actually want

Sponsors rarely buy a logo. They buy access to people and proof they were seen. Before you draw tiers, write down what your audience offers a sponsor in plain words: who attends, what they decide or buy, and what the sponsor can do with them at the event.

• Visibility

  Their name in front of the audience: signs, the website, the event app, badges and printed material.

• Access

  A speaking slot, a session they host, a booth or a table where they meet people.

• Leads

  Contact details of people who showed interest, collected with the attendee's consent.

• Proof

  A report after the event that shows what happened, so the sponsor can justify the spend and renew.

How to build the tiers

Three or four tiers is enough for most events. More than that makes the choice harder, not better.

1. 1

   List every sponsorable asset

   Sessions, the registration page, badges and lanyards, the app, a networking reception, meals, signage, the stage, a charging station, a giveaway. Each is something you can sell.

2. 2

   Sort assets by value to a sponsor

   Mark each one high, medium or low. A keynote and a hosted session are high. A logo on the website is low.

3. 3

   Group them into three or four tiers

   The top tier holds the high-value assets. Lower tiers keep a selection. Give every tier at least one thing that costs you little and makes the sponsor feel included.

4. 4

   Limit the top tiers

   A tier with one or two places is easier to sell than one without a limit. Only say a tier is limited if it is.

5. 5

   Add single items

   Offer a few stand-alone options, such as a lunch or the lanyards, for companies that do not want a full package. They are also a way in for next year.

6. 6

   Leave room for a custom package

   A sponsor sometimes wants something you did not list. Say you are open to it. Check each custom request against your other sponsors so you stay fair.

A package comparison table with placeholder values

Show the tiers side by side so a sponsor can compare them in one look. Every value below is a placeholder to replace with your own. The prices are blank on purpose.

A sponsorship package outline you can copy

Use this as the text of one package page in your sponsorship deck. Repeat it for each tier and keep the same order so sponsors can compare them.

[EVENT NAME] SPONSORSHIP
PACKAGE: [Tier name]   PRICE: [price]   PLACES AVAILABLE: [number]

WHO WILL BE THERE
[Expected attendees], mostly [roles or industries]. [One sentence about what they decide or buy.]

WHAT YOU GET
Before the event
- [Logo and link on the event website and registration page]
- [Mention in X emails to registered attendees]
- [Social media announcement]

At the event
- [Speaking or hosted session: length, topic rules]
- [Booth or table: size, location, power]
- [Branding: signage, badges, app placements]
- [Complimentary registrations: number]

After the event
- [Attendee list policy: what you share and under what consent]
- [Report: attendance, engagement and leads]
- [Priority to renew for next year]

WHAT WE NEED FROM YOU
- [Logo files and brand guide by date]
- [Session title, speaker and slides by date]
- [Booth staff names by date]

PAYMENT AND TERMS
[Payment dates, cancellation terms, and the person who sends the invoice.]

NEXT STEP
Confirm by [date] with [name, email]. We will send an agreement and an invoice.

Presenting and pricing the packages

Put the audience first and the price last. Lead with who attends and why that matters to the sponsor, then show the tiers, then the price. Price against your costs, your audience size and what comparable events in your field ask. We cannot give you a number because the right one depends on all three.

Keep a record of every sponsor conversation, their goals and what they bought, so you can make a better offer next time. Our sponsorship letter template gives you the first message to send, and our event proposal template covers a broader pitch for a client or partner.

Delivering sponsorship packages on Eventdex

Eventdex does not set your prices or write the agreement. It gives you things to put in a package and ways to show the sponsor what happened, all described on the event sponsorship page.

• Booths and sponsor logos

  Custom exhibit booth designs, and sponsor logos on the landing page, the lobby and other virtual spaces.

  Event sponsorship features

• Onsite branding

  Custom-branded onsite badges and lanyards with sponsors' colors and logos.

  Event badges

• Mobile app placements

  Splash ads, banner ads and video pop-ups in the mobile app, and a white-labeled app that lets sponsors feature content in the resources section.

  Event mobile app

• Sponsored sessions and games

  Keynotes or webinars for premier sponsors, push notifications to promote them, and branded scavenger hunts and trivia.

  Trivia and leaderboard

• Lead capture and results

  Exhibitors scan badges to capture leads, and sponsors see live attendee stats and a post-event report.

  Lead retrieval app