Virtual Event Survey Questions

Design the survey first

Short surveys get more answers. Aim for 8 to 12 questions that take about three minutes. Every question should lead to a decision.

Use the same rating scale throughout. A five-point scale from "Very poor" to "Excellent" is easy to read and easy to compare across events.

• Put the easy questions first

  Start with one rating, then move to detail. Leave open text for the end, and make it optional.

• Ask about one thing at a time

  "How was the audio and video?" is two questions. Split it so you know which one to fix.

• Offer an anonymous option

  People are more candid when they can stay unnamed. Ask for a name only if you plan to follow up.

Questions about the platform and access

These show whether technology got in the way. They are the questions that are unique to virtual events.

PLATFORM AND ACCESS
1. How easy was it to join the event? (1 = Very difficult, 5 = Very easy)
2. How would you rate the video quality? (1 = Very poor, 5 = Excellent)
3. How would you rate the audio quality? (1 = Very poor, 5 = Excellent)
4. Did you have any technical problems? (Yes / No)
5. If yes, what happened? (Open text)
6. Which device did you mainly use? (Computer / Phone / Tablet)
7. How easy was it to find the sessions you wanted? (1 = Very difficult, 5 = Very easy)

Questions about content and speakers

Ask about each session or the content as a whole. Keep the same scale so you can compare.

CONTENT AND SPEAKERS
1. How relevant was the content to your work? (1 = Not relevant, 5 = Very relevant)
2. How would you rate the speakers overall? (1 = Very poor, 5 = Excellent)
3. Which session was most useful to you? (Pick from list)
4. Which session was least useful to you? (Pick from list)
5. Was the length of the sessions right? (Too short / About right / Too long)
6. What topic would you like us to cover next time? (Open text)

Questions about interaction and networking

Online, people can sit through a whole event without speaking to anyone. These questions show whether they felt part of it.

INTERACTION AND NETWORKING
1. How easy was it to ask questions during sessions? (1 = Very difficult, 5 = Very easy)
2. Did you use the chat, polls or Q&A? (Yes / No)
3. Did you meet or message anyone new? (Yes / No)
4. How valuable were the networking options? (1 = Not valuable, 5 = Very valuable)
5. What would have helped you connect with other attendees? (Open text)

Overall questions

These give you the headline numbers to compare year to year.

OVERALL
1. Overall, how satisfied were you with the event? (1 = Very dissatisfied, 5 = Very satisfied)
2. How likely are you to recommend this event to a colleague? (0 = Not at all likely, 10 = Extremely likely)
3. How likely are you to attend again? (1 = Very unlikely, 5 = Very likely)
4. What was the best part of the event? (Open text)
5. What is the one thing we should improve? (Open text)
6. May we contact you about your answers? (Yes / No)

When and how to send it

Ask while the event is fresh. Wait too long and replies fall.

Use the answers to measure success

Compare survey scores with what you can count. Registration, attendance and how long people stayed show what the scores cannot.

Pair a low score with a specific fix. If audio rates poorly, test the setup. If networking rates poorly, add scheduled meetings next time. Share the results with your team within a week.

• Event KPIs

  Which numbers to track and how to read them together.

  Event KPIs

• Post-event survey

  Timing, tone and follow-up for any event survey.

  Post-event survey

Where Eventdex fits

Eventdex's survey page describes in-app surveys with star ratings, multiple choice, open text and sliding scales. Surveys can target a session, speaker or time block, and results show in a dashboard.

Eventdex's pages do not describe an emailed survey sent after a virtual event. Ask in a demo how surveys reach virtual attendees for your format.

• Event survey software

  Build and target surveys, and read results by session or speaker.

  Event survey software