Survey After Webinar

Start with the decision the survey feeds

Every question should lead to a change you are prepared to make. If you would not change the topic, the length, the speaker or the follow-up based on an answer, drop the question.

Most webinar surveys serve one of three goals. Pick the main one before you write anything.

• Improve the next webinar

  Ask about topic, length, speaker, format and technical quality. The reader is your content team.

• Qualify follow-up

  Ask about the attendee's interest and timing so the right people get a call or a resource. The reader is sales or customer success.

• Plan a series

  Ask which topics, days and times they want next. The reader is whoever owns the content calendar.

The core questions, ready to copy

These six questions fit nearly any webinar and take about two minutes. Use the rating scale your organization already uses, such as 1 to 5, so results compare over time.

1. Overall, how would you rate this webinar? (1 = poor, 5 = excellent)
2. How relevant was the topic to your work? (1 = not at all, 5 = very)
3. How would you rate the speaker(s)? (1 = poor, 5 = excellent)
4. How was the length? (Too short / About right / Too long)
5. Did you have any problems with audio, video or the platform? (No / Yes - please describe)
6. What is one thing we should change or add next time? (open text)

Add questions by goal

Choose two to four from the table. Keep the whole survey under ten questions, and make only the first two required.

Questions for virtual event attendees

A virtual event has several sessions, an exhibit area and networking, so a single rating hides where it worked. Ask a short survey after each session and one overall survey at the end.

For the overall survey, add questions that only matter online.

• Access

  Was it easy to join and find sessions? Did anything stop you from attending live?

• Attention

  Which sessions did you watch live, and which on demand? Was there too much overlapping at once?

• Connection

  Did you meet or message anyone you wanted to talk to? What would have helped?

• Value for sponsors

  Did you visit any sponsor or exhibitor spaces? Which and why?

When to send it and how long to keep it open

Send the survey while the webinar is still fresh. A link on the last slide, the same link in the thank-you email and a reminder to people who did not respond covers most of the ground.

How to read the results

Read the ratings first, then the open text. Ratings tell you where to look and comments tell you why.

1. 1

   Split by group

   Compare registrants who attended live, those who watched the recording and those who did not attend. Different groups often want different things.

2. 2

   Look for the lowest question

   If relevance is low and speaker rating is high, you chose the wrong topic. If speaker is low and relevance is high, change the presenter.

3. 3

   Group open comments

   Sort comments into a few themes, such as length, technical issues, content and format, and count how often each appears.

4. 4

   Close the loop

   Pick the top two changes, tell attendees what you are changing and apply it to the next webinar.

5. 5

   Treat small numbers with care

   A handful of responses is a hint, not a result. Do not report percentages from very few answers.

What Eventdex covers, and what it does not

Eventdex describes its survey tool as part of its mobile event app. Surveys can be targeted at sessions, speakers or time blocks, use star ratings, multiple choice, open text or sliding scales, allow anonymous or named answers and show results in a dashboard by session, speaker or theme.

Eventdex's pages do not describe a stand-alone webinar product or a webinar survey that is emailed to registrants. If your webinar runs on another tool, use that tool's survey or a form, and keep the questions above. If you run a virtual or hybrid event on Eventdex, ask in a demo how session surveys are delivered to virtual attendees.

• Event survey software

  Customizable in-app surveys with real-time results.

  Event survey software

• Virtual meeting app

  Live stream, chat and Q&A for virtual workshops, panels and webinars.

  Virtual meeting app