Virtual Event Sponsorship

Virtual conference sponsorship ideas

A virtual event has no hall to hang banners in, so the value moves to attention and data. These are the assets to offer.

• Lobby and landing page logos

  The first screens every attendee sees. Eventdex's sponsorship page describes logos on the landing page, the lobby and other virtual spaces.

  Event sponsorship features

• A virtual booth

  A branded booth with a logo, banner, video and contact details where attendees can meet the sponsor's team.

  Virtual trade show guide

• A sponsored session or webinar

  A keynote or webinar slot for a premier sponsor, promoted with push notifications and timed announcements.

• A branded game

  A scavenger hunt or trivia round where attendees earn points for finding the sponsor's content.

  Virtual event gamification

• Sponsored networking

  The sponsor's name on a networking room or a set of scheduled meetings.

  Virtual networking platform

• Event app placements

  Splash ads, banner ads and video pop-ups in the event app, plus a white-labeled app that lets a sponsor feature their content.

  Event mobile app

Virtual conference sponsorship packages: an outline

Three levels are enough for most virtual events. The benefits below are an outline to adapt, and the numbers are illustrative. Set your own prices.

How to get sponsors for a virtual event: seven steps

Start eight to twelve weeks before the event if you can. Earlier gives sponsors time to approve spend.

1. 1

   Define the audience

   Who attends, from which industries and in what job roles? Sponsors buy access to an audience, so describe it with your own registration data.

2. 2

   List what you can deliver

   Choose the assets from the ideas above that your platform supports. Do not promise a feature you have not confirmed.

3. 3

   Build the package outline

   Three levels, with a clear difference between them. Add one or two items sponsors can buy on their own.

4. 4

   Make a target list

   Start with past sponsors, then exhibitors, vendors that sell to your audience and companies that sponsor similar events.

5. 5

   Send a short outreach note

   Use the template below, with a one-page prospectus attached.

6. 6

   Agree the reporting

   Tell each sponsor what they will receive afterwards: leads, booth visits and a report. Do this before they sign.

7. 7

   Set artwork deadlines

   Logos, banners and videos are needed before launch. Put the dates in the agreement.

An outreach email to copy

Keep it short. Replace the bracketed items, and attach your prospectus.

Subject: Sponsoring [Event name], online on [date]

Hi [First name],

[Event name] is an online event for [audience description], on [date]. We expect attendees from [industries or roles, from your registration data].

Sponsors can have a virtual booth, a logo in the event lobby, a sponsored session or a branded game, and every sponsor receives a report on booth visits and leads after the event.

I have attached a one-page outline of the options. Would a 15-minute call on [day] suit you?

Thanks,
[Name, role, phone]

Show sponsors results during and after the event

Online sponsors renew when they can see what happened. Eventdex's sponsorship page describes live attendee stats and a post-event report for sponsors, and booth metrics in the exhibitor dashboard. See the sponsor ROI guide for what to include.

• Before the event

  Share registration counts and a preview of each sponsor's placement.

• During the event

  Check booth visits and session attendance and tell sponsors what they are, so they can act while the event is live.

• After the event

  Send the report within a week, with leads, visits and a short note on what you would improve.

  Exhibitor and sponsor ROI