Event App Engagement Challenges

Seven challenges and a fix for each

Most apps fail on the first two. Check them before adding features.

• Attendees do not know why to install it

  Tell people before the event what the app gives them: the agenda, their schedule and meeting requests. A single reason in the confirmation email works better than a list.

  Event app features

• Sign-in is a barrier

  Use the same email as registration and test sign-in on a phone with no saved details. Every extra step loses people.

• Content is the same for everyone

  Personalization starts with what you collected at registration. Ask for role, interests and goals, then use them to suggest sessions and people. Collect only what you will use.

  AI event personalization

• Nothing brings people back

  Plan the moments: a push notification when a session changes, a poll in the keynote, a prompt to rate a session. Keep each message useful and rare.

• Networking feels empty

  Profiles with no information give people no reason to message. Ask attendees to complete a short profile at registration, and give them an introduction to start from.

  Event networking apps

• The venue connection is poor

  Ask the venue about Wi-Fi capacity for the expected number of devices, and keep essential details, such as the agenda, available as printed signage too.

• You cannot see what people do

  Decide which engagement measures matter before the event, such as sessions added, polls answered and messages sent, and review them with the team afterwards.

  Event data

What personalization can and cannot do

Personalization means showing each attendee the sessions, people and updates most relevant to them. It depends on data: what attendees told you, what they chose and what they did. Without fields collected at registration, there is little to personalize with.

Eventdex's mobile app page describes a branded app with agenda, push notifications, networking, polls, Q&A and engagement analytics. Eventdex's pages do not describe how much of the app's content can be tailored to each individual, so ask during a demo.

Where Eventdex fits

These are the pages that describe the features behind the fixes above.

• Event mobile app

  Push notifications, live polling, Q&A, networking and analytics.

  Event mobile app

• Business matchmaking app

  Preference-based meeting suggestions between attendees.

  Business matchmaking app

Where to start

Fix the basics before adding features: attendees need to download, sign in and find something useful in the first minute.

• Make first use easy

  Fewer steps between download and the first useful screen.

• Give a reason to open it

  Put the agenda, maps and messages in one place.

• Check after the event

  Ask attendees what they used and what they ignored.