How to Get Sponsors for a Virtual Event

Six steps to your first virtual sponsors

Sponsors buy access to a defined audience, so the order below starts with the audience.

1. 1

   Describe your audience in one paragraph

   Job titles, industries, company size and what they are trying to do. Sponsors decide from this paragraph, so use only facts you can show, such as your registration list fields.

   Event registration software
2. 2

   List every touchpoint that can carry a sponsor

   Opening and closing sessions, a session track, the lobby or landing page, a digital booth, breakout rooms, chat, emails and the recording. Each touchpoint becomes a benefit.

3. 3

   Build two or three packages

   A top package with naming and a speaking slot, a middle package with a digital booth and lead list, and an entry package with a logo and a resource download. Keep the benefits clear and the price lists short.

   Event sponsorship packages
4. 4

   Approach companies that already sell to your audience

   Start with vendors your attendees already use, past exhibitors and partners. Send a short pitch, not the full deck.

5. 5

   Agree the deliverables and the report

   Write down what the sponsor gets, by when, and what you will report afterwards. Online events can report registrations, booth visits and session attendance.

6. 6

   Report within a week and ask for the renewal

   Send the numbers you promised, a short summary and the next date. Sponsors renew when they can explain the result to their own team.

   Event ROI

Benefits that work for an online audience

A virtual audience cannot walk past a banner, so benefits need a clear place where the audience looks or acts.

A short pitch you can copy

Keep the first message under 150 words and offer a call, not a contract.

Subject: Sponsoring [event name], reaching [audience]

Hi [name],

[Event name] is an online event on [date] for [audience description]. [Number or description of expected attendees, only if confirmed.]

Sponsors get [two or three benefits] and a report afterwards with [metrics you can deliver].

Could we talk for 15 minutes this week? I can send the package options first.

[Your name]

Where Eventdex fits

Eventdex's virtual and hybrid pages describe live streaming, breakout rooms and digital booths, which are the touchpoints sponsors buy online. The mobile app page says sponsors can buy banner ads, premium listings or sponsored push notifications in the app. Eventdex's pages do not describe prices for sponsor packages, so those are yours to set.

• Virtual conferences

  The virtual conference solution page, with booths and sessions.

  Virtual conferences

• Event mobile app

  Where banner ads, premium listings and sponsored push notifications are described.

  Event mobile app