Increasing Engagement vs. Improving ROI: Which Side Are You On? Events are a powerful marketing tool and the driver of leads for sales. It enables organizations to connect with their audience and clients as well as provides opportunities for your attendees to grow their network. However, not every event is
How Business Matchmaking App is Transforming the Events Industry Despite the rapid evolution of technology in the meetings and events industry, face to face meetings still constitutes a major portion of the marketing budget of most of the organizations. According to Laura Ramos at Forrester, in “A pattern that has
7 innovative ways to create more networking opportunities at your event Networking opportunities at events should never be left to chance. The opportunity to networking and community building with someone influential is a huge incentive for registrants, and smart event planners are well aware of it. They actively facilitate one-on-one
Mobile Apps For Meetings And Its Business Value We have seen several discussion forums of late, where people have argued about choosing the best mobile apps for events and trade-shows. So here’s the big thing called EVENT APPS. Most of the features that vendors stress on talk about are event
