The Rise of Digital Event Managers
The post-COVID-19 world will not be the same for the meetings and events industry. With more and more companies moving to virtual event platforms, the number of events held internationally will reduce significantly. This is by far the most expected legacy the pandemic will have, with hybrid events becoming the new norm. That is not all, the post-pandemic world will also usher the rise of digital event managers who will not only be a marketing genie but also be adept at using virtual meeting software.
Before COVID-19 took the world by storm, the major part of a traditional event manager’s job was to find an ideal venue within budget. As social distancing is becoming the new normal, many companies are struggling to get their events online. That is because a virtual event has a lot more to it than merely using the right meeting software.
Today’s digital event manager must ensure immaculate designing of the content and its delivery to make the maximum impact. Even though people are locked up in their homes, they won’t sign up for your events unless the content isn’t engaging enough. Therefore, a digital event manager must consider a robust virtual event platform that redefines the digital experience for your attendees in terms of both the format and the medium.
In addition to transforming the digital experience, event managers will also have to effectively manage their online events and provide exhibitors and speakers the same level of opportunities to get as many leads as before. These opportunities can only be provided when using B2B virtual matchmaking apps or any similar software that replicates the feeling of live events in a fascinating and efficient manner.
Another scenario that the digital event manager will have to consider is planning the breakout sessions. While breakout sessions are traditionally used to provide ample networking opportunities, the big question posed by virtual events is how to host breaks during online events? How do you keep your audience engaged? Competency will, therefore, be the most valued skill of the digital event manager. Even though online platforms are easy to use, a successful event manager will be the one who thinks of these tiny nuances and creates a memorable digital experience.
The biggest advantage of virtual events is the effective capturing of data and proving ROI. Virtual events are a goldmine of data that digital event managers will have to analyze. It is, thus, no understatement to say that the role of digital event managers will be a hybrid of several skills including, creating and curating upvote worthy digital content as well as designing, using of technology and analyzing digital data captured at every touchpoint.