As we continue to grapple with the ongoing COVID-19 pandemic, virtual events appear to be the only means for survival for companies in the events industry. The pandemic, which took the world by storm, has by far had a devastating effect on the industry, with events either being canceled or indefinitely postponed. These are desperate times, and such extraordinary times call for extraordinary measures for both event organizers and event technology providers.
The silver lining in all this turmoil is that many event organizers have already started hosting virtual events and providing enhanced event experience using virtual meeting apps. With social distancing becoming the new norm, virtual events are gaining popularity, and some are even rivaling in-person events. Many organizers have made virtual events a part of their meeting and event programs to create brand awareness and generate leads for their companies.
However, deciding which part of the event should be hosted virtually is challenging since there is no cookie-cutter solution. The answer lies in moving sessions online by altering event processes and workflows or using the right virtual event software to host an event. For instance, a presentation or Q&A session can be hosted on a robust streaming platform that can easily allow a specific number of guests to join at the same time. For more complex conferences such as business matchmaking events, numerous virtual meeting apps can be used. These apps usually have all the same features as those of a regular matchmaking app and are an excellent way to foster remote networking.
Just like a business matchmaking app, its virtual counterpart brings to the table a new concept of NFH or Network from Home. A virtual event platform such as Eventdex’s business matchmaking app provides a unique opportunity to event organizers to connect buyers and sellers, startups and investors, corporates and MBEs, exhibitors and attendees virtually through the app. It lets the guests participate in one-on-one or group matching by sitting in the comfort of their home or office.
The advantage of hosting such virtual events are many. For starters, it increases participation and reduces costs associated with booking a venue. If planners decide to host events using the B2B virtual meeting app, they can also provide actionable results to participants since everything in a virtual setup can be measured. Users of virtual meeting app can understand who all they met and for how long as well as how much business they would be able to generate from the event.
Other advantages of hosting virtual events are the broad reach of the target audience and free recording. Your guests are not tied to a location but are truly global in every sense of the word. Moreover, unlike the logistics cost associated with recording a live event, virtual events can be recorded at no additional cost and reviewed later to plan and market your future events. To boost participation, event hosts and speakers can also share their screens and explain their viewpoints like they normally would have done at any live event.
In conclusion, COVID-19 has changed the way events are planned and perceived. Today, event planners are considering advanced technologies such as virtual meeting platform that help them create stellar online events. The need of the hour is not just better infrastructure to execute events, but also make them more interactive and mirror-in person events. That is why many organizers are turning towards B2B virtual meeting software to provide relevant networking opportunities for attendees and create a personalized experience for everyone involved.
While you rack your brains planning your next virtual event, make sure to get motivational speakers and an event host. Things are changing and so should your event planning and marketing strategy to make your online get-together a huge success.