Lead Capture App

Top 5 Lead Capture Apps For Trade Shows – 2023

For years, trade shows have been a part of businesses’ marketing strategies. Trade shows primarily produced leads and increased sales before the advent of the internet. These events can now serve a larger audience, increase brand exposure, meet and greet customers, thoroughly research the market, and analyze the competition.

The B2B trade show market was worth$ 34.4 billion globally in 2018*. The size of the global market has grown over the past few years, as can be seen. By 2023, this number is anticipated to increase even further. According to a study, it is estimated that The B2B trade show market value will reach 40 billion by 2023

The United States accounts for about 46% of the global B2B trade*. It’s no secret that the nation hosts the most trade shows in the world, according to recent trade show statistics. All of the offline methods used by businesses for decades, such as cold calling, networking, direct mail, and referral networks, are used in traditional lead generation. However, modern lead generation methods are much less manual and enable you to simultaneously target thousands of prospects. It’s not just about getting more prospects into your pipeline when it comes to lead management. You are simply wasting resources if your processes don’t produce any observable business outcomes. Low returns indicate that your strategies are ineffective and that you will not get a good ROI.

You can measure returns in a variety of ways depending on your objectives. It might imply, among other things, more downloads and higher conversion revenue. Your lead management efforts must be successful, regardless of your objectives. A lead generation system is where you can automatically generate more leads and direct them to the right team with the help of lead generation software, a time-saving marketing and sales app. You can close more sales deals, draw in more qualified leads, and raise brand awareness. An emerging and expanding trend in the trade show industry is the use of smartphones for lead retrieval systems

In this blog, we bring you the 5 Best Lead Capture Apps for 2023, specifically for capturing leads at trade shows and how they can help with increasing ROI at your events. We have done a thorough study of each and mentioned their features with their Capterra scores.

EventdexLead Capture App

The first in the top 5 lead capture app providers is Eventdex, which is a comprehensive event management software, and that provides solutions for different aspects of event management, including event registration, event ticketing, event check-in, lead retrieval, event mobile apps, and many more. Eventdex lead capture app allows exhibitors to capture and manage leads during an event.  The lead capture app provides exhibitors with the ability to capture leads using their mobile devices, by getting the QR codes scanned on attendees’ badges or business cards. This trade show lead capture app also allows exhibitors to track and organize leads effectively, and follow up with potential customers after the event. It can be used on iOS as well as Android devices, and can be downloaded on both Apple and Android playstores. 

Eventdex trade show lead capture app also allows exhibitors to sync leads with their CRM, ensuring that the data is accessible for post-event follow-up by the sales team. Exhibitors can also use the lead collection app to access real-time data and analytics, which can help them to make informed decisions about their lead-generation strategies. 

With the help of Eventdex trade show lead capture app, exhibitors can handle lead retrieval and conversion tasks more effectively. It is a cost-effective strategy that draws in more exhibitors while also providing organizers and exhibitors with several advantages. 

Eventdex lead capture app comes packed with features tailored to help exhibitors efficiently capture and manage leads during events. Some of the key elements of the lead capture app are:

Using the lead capture device, exhibitors can quickly find leads by scanning the QR codes in the business cards or badges of attendees. Lead capture forms can be customized by exhibitors to gather the data that is most crucial to their operations. It is simpler for exhibitors to follow up with leads after the event because they can tag leads based on their interests through lead tagging. The lead capture app enables exhibitors to record conversations and follow-up tasks by allowing them to add notes to specific leads by taking notes through the lead collection app.

Real-time lead tracking in the lead capture platform enables exhibitors to view the number of leads they have acquired and those that still need to be followed up with. Through lead syncing, exhibitors can sync leads captured by the lead capture platform with their CRM system, ensuring that the data is accessible for post-event follow-up. The trade show lead capture app also provides exhibitors with real-time data and analytics, enabling them to make informed decisions about their lead-generation strategies.

The lead capture app provided by Eventdex is a powerful tool for event organizers, and can help exhibitors to capture, manage and follow up with leads effectively at events, and can help to improve the overall success of your events.

Capterra Score: 5.0 / 5.0

WebMOBILead Capture App

WebMOBI is a event management platform that offers event management solutions for conferences, trade shows, exhibitions, and other corporate events, for in-person, hybrid, and virtual events. This event management software provides a range of features to help organizers plan, manage, and promote events. This event management system is designed to help event organizers streamline event planning, increase attendee engagement, and maximize event ROI. WebMOBI offers a range of features, including event registration and event ticketing, custom event websites, event schedule, and agenda management, live streaming and on-demand content, interactive networking tools, and real-time analytics and reporting.

With WebMOBI, event organizers can create a fully branded, customizable event experience that engages attendees and delivers measurable results. WebMOBI is suitable for events of all sizes and types, including conferences, trade shows, expos, meetings, and more. The lead capture platform is designed to make it easy for event organizers to capture lead data and integrate it with their CRM or marketing automation platform.

WebMOBI lead capture software allows event organizers to create customizable lead capture forms, which can be embedded into digital event pages or accessed through QR codes. The trade show lead capture app captures leads in real time, providing event organizers with immediate access to valuable lead data. In addition to lead capture, WebMOBI lead capture software also provides real-time analytics and reporting, enabling event organizers to measure the success of their lead generation efforts and make data-driven decisions to improve their results.

WebMOBI’s lead tracking app is a powerful tool for event organizers looking to streamline their lead capture process and increase the ROI of their digital events. By providing a user-friendly, customizable platform for lead capture and integration with leading marketing automation tools, WebMOBI’s lead capture software helps event organizers grow their businesses and drive long-term success.

Capterra Score: 4.4 / 5.0

Cvent Lead Capture App

Cvent is a popular event management software that helps organizations manage and plan events of all types and sizes. This event management software platform offers a wide range of features including event registration, event marketing, venue sourcing, attendee management, and more.

Lead Capture app as one of the features of Cvent. The Lead Capture app allows you to capture leads and attendee information quickly and easily at your events. This lead capture app works by allowing you to create custom lead capture forms that can be used to collect attendee information such as name, email address, job title, company name, and more. These forms can be customized to include specific questions that are relevant to your event. This lead capture platform can be used on any iOS or Android device and can be downloaded from the App Store or Google Play Store. Once downloaded, you can create and customize your lead capture forms, and then use the app to scan attendee badges or QR codes to capture their information.

Capterra Score:  4.5 / 5.0

iCaptureLead Capture App

iCapture is the fourth in line of the top 5 lead capture apps for trade shows, and was created to streamline the lead-gathering process for companies and event planners, especially for the iOS platform. Through a flexible lead capture form that can be customized to include fields for contact information, product interest, or any other pertinent data, this lead retrieval app enables users to gather lead information.

Real-time reporting, automatic follow-up emails, and integration with well-known CRM platforms like Salesforce and HubSpot are just a few of the additional features that iCapture provides. Businesses can easily capture, manage, and follow up with leads using iCapture, which increases conversion rates and overall lead generation.

For companies and event planners looking to enhance their lead-capturing procedures and optimize their sales funnel, iCapture is a potent tool. In today’s cutthroat market, iCapture can assist businesses in expanding and succeeding by streamlining the lead capture process and offering insightful insights into lead behavior and engagement.

Capterra Score: 4.7 / 5.0

Leadpod by Expo Mobile

Leadpod by Expo Mobile is another of the top 5 lead capture apps for trade shows, and is  a lead retrieval app for mobile devices, by Expo Logic, a trade show services provider that specializes in lead recovery and event registration. LeadPod is a portable lead retrieval system that enables mobile device-based lead capture and management for organizers. 

LeadPod from Expo Logic, which was created for Apple’s iOS, is currently available on an iDevice that is housed in a specially constructed sled with an integrated scanner. Lead data is displayed and saved on the device right away after a badge has been scanned. Leads are accessed through a portal that is password-protected after the show.

Capterra Score: NA

To conclude, lead capture apps have grown to be a crucial tool in recent years. With the aid of these apps, businesses can effectively gather insightful information about prospective clients and prospects, enabling them to better understand their intended market and focus their marketing efforts. If you are looking for lead capture apps for your events, do drop a call at 1.866.850.5872 or email at [email protected] , and our sales team will swiftly get in touch with you.

*Sourced from Writer’s Block Live – Blog*

Frequently Asked Questions 

How do you capture leads at trade shows? 

At trade shows, capturing leads is essential to the success of your business. To do this, you can offer attendees something of value in exchange for their contact information, such as a discount, a free trial, or exclusive content. You can also use technology to your advantage by using a lead retrieval app, QR codes, or other digital tools to make the process more efficient.

How do you capture leads at events? 

To capture leads at events, consider setting up a well-designed booth or display, offering something of value to attendees, using technology like lead retrieval apps or QR codes, engaging with attendees in conversation, hosting a presentation or workshop, and networking with other attendees.

How do you capture leads quickly? 

To capture leads quickly, make sure your team is trained to quickly and efficiently collect lead information through the lead capture app.

What is a lead capture tool? 

A lead capture tool is a software or platform designed to help businesses collect and manage leads from various sources. These tools often integrate with other marketing and sales software and can help streamline lead generation and management processes.

How does lead capture work? 

Lead capture is the process of collecting information about potential customers or leads who have shown interest in a product or service. The lead capture process usually involves gathering contact information, such as names, email addresses, phone numbers, and sometimes additional information such as company names or job titles.

To capture leads effectively, businesses often use lead capture tools, which can help automate the process of collecting and organizing lead data. These tools may include customizable lead capture forms, lead scoring, lead segmentation, and lead nurturing features.

Once leads are captured, they are typically added to a customer relationship management (CRM) system or a lead management platform, where businesses can manage and track their interactions with these leads. This can include sending follow-up emails, scheduling sales calls, or segmenting leads based on their level of interest or engagement.

The ultimate goal of lead capture is to turn potential customers into paying customers. By effectively capturing and managing leads, businesses can increase their chances of converting leads into loyal customers and driving revenue growth.

How do you track leads in events?

Tracking leads at events is essential for measuring the success of your event marketing efforts and maximizing your return on investment (ROI). The best way to track leads at trade shows is through a Lead Capture App.