Events are probably the best channel for networking and meeting new people. But creating a familiar place where attendees easily interact can be challenging, if not daunting, for many marketers. To encourage interactions and increase the impact of events, social walls are becoming a game-changing technology. A social wall can help attendees easily network and spark discussions before, during, and after the event. It gives a digital life to your event by allowing attendees to talk to each other, share experiences or images, and ask questions.
What is a Social Media Wall?
A social media wall is more than just a tool to crowdsource content. It is the tool to maintain a high level of interest at your event by leveraging user-generated content. A social media wall filters relevant posts from social media networks in real-time and displays them live at events. Social media feeds of people who use the event-specific hashtags or handles are automatically displayed on digital signage, making each participant just another member of your marketing team! As a result, a social wall helps maximize the overall impact of the event while creating engaging experiences.
How to choose the right Social Media Wall?
While evaluating social media wall providers, look for companies that offer the following features:
- Seamlessly integrates with the social media accounts you are using or plan to use.
- Can aggregate and automatically moderate user-generated content based on tags, profanity, users, and words.
- Easy to use, cloud-based that can be accessed from any device, from anywhere.
- Provides a high level of customization, including layouts and themes for the social wall design.
- Allows you to display the social wall on multiple platforms of your choice.
When selecting a digital signage provider, make sure they have at least these three features:
- Various templates that allow you to display a wide variety of content
- Well defined user roles for greater control and checks
- Supports multiple media players on operating systems like Windows, Linux, Android
Technology providers, such as Taggbox, have several user-friendly features that translate your attendees’ content into brand success and trust. From collecting content, highly customizable framework, display, and theme, to insights and real-time updates, Taggbox has everything to help you create user-generated content experiences and campaigns.
Create Social Wall for your Virtual Events
Planning to create a successful social media wall for virtual & hybrid events? From setting up the infrastructure to executing everything to perfection, here are some tips you need to keep in mind:
Create a Hashtag
Foremost, create a hashtag that attendees must use in their social posts at your event. In other words, content with this hashtag will appear on the social wall. Keep it short, easy to remember, and vigorously promote it in places such as event material, websites, and banners placed at the event location.
Encourage Content creation
Keep reminding attendees about the campaign and incentivize them to share content. Build competitions and reward attendees for generating interest and maximizing engagement. Also, create materials that clearly explain how to post on social media using the event hashtag, where the content will be seen, and rules about the competition and prizes.
Use multiple big screens
Have large, eye-catching screens placed at a location with high footfall to grab attendees’ attention and spark excitement.
Use a proper tool
Don’t make your team member responsible for a task easily done by software solutions. Instead, use the right social media wall tool to aggregate, moderate, and display social feeds in real-time. Among some popular options available in the market, Taggbox and Eventdex are the best solutions to plan face-to-face, hybrid and online events.
Eventdex’s Social wall allows event organizers to maximize their attendee’s virtual event engagement and helps improve the real-time interaction by aggregating a diverse range of content from 15+ social platforms, including Facebook, Twitter, LinkedIn, Instagram, and a lot more. Event organizers can customize the look of the social wall and creatively experiment with colors, fonts, backgrounds, etc.
Benefits of User-generated content
A direct line to your attendees’ preferences, user-generated content provides a goldmine of personal data and immensely benefits your business. Even though this type of content is mostly visual, it is considered unbiased and serves as a powerful testimony to your products or services. Whether you are planning a virtual, hybrid, or in-person event, user-generated content along with data analytics can reveal a picture of brand sentiment and attendee behavior. Let’s have a closer look at some of these advantages:
The chances of increasing engagement and user interaction are higher if your attendees look to appear on the big screen. It is the best way to ignite excitement and improve the chances of networking.
Build Closer Relationship
With your audiences interacting with your brand organically, you can get insights into attendee behavior and preferences. Social media wall creates organic interactions while generating crowd-sourced content for you to use in future campaigns and promotions.
Monetize your investment in social wall tools by offering advertising space to sponsors. Since your attendees know where to look for their content, you can promote business pages on social media, event information, product and service, and event sponsors.
As virtual and hybrid events gain popularity over the last few months, social media wall is a great strategy to foster interaction and drive engagement. It amplifies online visibility, grabs the public’s attention, and enhances the reach of events. Eventdex’s event management platform is a comprehensive solution that helps you manage the entire event lifecycle and create an interactive and attractive social wall for hybrid, virtual and face-to-face events. To know more about Eventdex and how its social wall can help you increase event ROI, then contact us today!