The buzz around influencer marketing seems to be undying. It emerged after social media marketing became highly popular among millennials and traditional marketers. Today, influencer marketing is being used by many across multiple industries, including the meetings and events industry. Marketers are capitalizing on this powerful weapon to promote their events, showcase new products and increase brand awareness. Collaborating with the right influencers to promote your event is the best way to maximize your marketing efforts and acquire new audiences.
Here is our list of top 14 event industry influencers – bloggers, planners, editors, marketers, and consultants who can really sway the audience and help you get the most out of your marketing efforts – well worth following online.
Adam Parry, Co-founder and Editor of Event Industry News (EIN), is a technology evangelist. He organises Event Tech Live, Europe’s only show dedicated to event technology and the Event Technology Awards. Adam has developed EIN into the dynamic ‘go to’ title for the events industry, building relationships with trade associations, suppliers, promoters and organisers – whilst delivering the perfect interactive platform for the market.
Christy Lamagna, President, CEO and Master Strategist of Strategic Meetings and Events, is a lifelong learner, intellectual philanthropist and author who taught college-level strategic planning for 10 years which helped inspire her book, “The Strategic Planning Guide for Event Professionals.” She is a nationally recognized, award-winning strategic planner and entrepreneur, writes for multiple industry publications, speaks at conferences worldwide and has a private coaching practice.
Corbin Ball – Corbin Ball & Company
Corbin Ball, CSP, CMP, DES, MS, events and tradeshow technology analyst, is a highly acclaimed international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With more than 20 years of experience, he has the ability to make complex subjects understandable and fun. Corbin serves or has served on numerous hotel, corporate, convention bureau and association boards.
Dahlia El Gazzar, founder of DAHLIA+AGENCY, is a Tech Therapist, Idea Igniteur, Netweaver and Events Addict who provides a full-service marketing agency and is in-the-know on all things event technology. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trend-setting solutions, tech news, and social media expertise.
David Adler, Chairman and Founder of Bizbash & host of Gathergeeks podcast, is a veteran media and event entrepreneur. His leadership at Bizbash resulted in it becoming the largest media property in the events industry, with nearly 1.5 million annual user sessions. It is North America’s #1 source of ideas, news, and resource marketplace for event organizers of all types. Adler believes that event organizing and socialization is as fundamental as food, clothing, and shelter as part of the human experience.
Irina Graf, founder of The MICE Blog, #EventPlannersTalk twitter chat and the #EventPlannersTalk live event series shares her insight, knowledge, and experience as a full-time, international blogger. She has worked in multiple sides of the MICE industry & is dedicated to helping corporate event planners from all over the world. Through her innovative combination, Irina has connected the online and offline communities to forge business relationships.
Julius Solaris, founder and editor in chief of EventMB & creator of the Event App Bible, has been named one of the most influential individuals in the events & meetings industry by many magazines and media for the past 10 years. He has been a keynote for events in 12 countries and for over 200,000 attendees covering the sphere of event planning, event technology, trends & innovation. Julius is the author of the Annual Event Trends Report, Social Media for Events, The Event App Bible, The Good Event Registration Guide, and Engaging Events.
Liz King Caruso, CEO of Liz King Events and techsytalk.com, is an event planning superhero and student of innovation. She is an Event Specialist, Consultant & Speaker who is passionate about impactful, successful & fun events. She is one of the most influential social media bloggers and marketing personalities in the events industry. Liz uses a mix of technology and creativity to plan the perfect event.
Marin Bright – SmartMeetings
Marin Bright, founder and CEO of Bright Business Media, LLC and editorial director of Smart Meetings, has extensive experience in the publishing, meetings and hospitality industries, and many of her innovations have become industry standards. She has been honored as a Legend in the Northern California chapter of PCMA’s Bay Area Meetings Industry Excellence Awards. On a personal level, her successes and accomplishments include winning a battle with breast cancer several years ago.
Miguel Neves, Digital Content and Community Manager at IMEX Group is a passionate social media advocate and an experienced events industry professional who regularly speaks on social media and event technology. Miguel sits on the International Board of Directors of the Meeting Professionals International, he co-chairs the Events Industry Council’s Industry Insights Committee and holds a master’s degree in Conference and Events Management from the University of Westminster.
Randal Acker – Exhibitor Magazine
Randal Acker, President & COO at EXHIBITOR Media Group, producer of the EXHIBITOR magazine, EXHIBITORLIVE, EXHIBITORFastTrak, CTSM, and EXHIBITOReTrak, is a passionate leader and educator with an extensive experience in the face-to-face marketing and publishing industries. In addition, Randal is an Adjunct Faculty in the exhibit design program at Bemidji State University (BSU).
Sherrif Karamat – PCMA
Sherrif Karamat, CAE, President and Chief Executive Officer of PCMA is a life-long learner. In conjunction with his role, Karamat also serves as President of the PCMA Foundation and Publisher of Convene magazine. He leads the vision, mission and promise for PCMA’s global family of brands. He also serves the greater business events industry as a prominent business architect, enabling our community to become a catalyst for economic and social progress, organizational success and personal and professional development.
Tahira Endean, CMP,DES,CED, Head of Events at SITE Global, author of the book, “Intentional Event Design, Our Professional Opportunity” is a curious event producer, passionate about intentional event design and the integration of now ubiquitous technology to enhance the human experience at events and everyday. Tahira loves travel, cooking, time with her family, and anything with bubbles! She is committed to the industry and has been recognized for a range of contributions.
Will Curran, founder and CEO of Endless Events & host of the event industry podcasts, #EventIcons, Event Tech Podcast & Event Brew, is an expert in making event AV less complex and reducing stress in the event planning process. He has been named one of the most influential people in the meeting & events industry, one of the 40 under 40 event industry leaders, 35 entrepreneurs under the age of 35, and Inc Magazine’s Coolest College Start-up all before graduating college.
There you have it, our list of top 14 event industry influencers who can really help you uplift your marketing efforts. If you can think of some other event industry influencers, then do let us know in the comments section below.