Event Planning Industry Trends In 2022
The future of event planning industry is uncertain with the rise of new COVID-19 variants. Getting “back to normal” is the topic of conversation among event planners. Virtual event technologies and shifting attendee behaviors have completely altered the landscape of event planning, thus the future is unlikely to look anything like our pre-pandemic normal.
So, in order to get a significant competitive advantage, one must be informed of current trends in the event planning industry.
Here are top event planning industry trends:
1. Hybrid Events:
Future of event planning industry
Well-known event companies are increasingly experimenting with hybrid events as a growing number of attendees want to return to in-person relationships and experiences.
Hybrid events combine the reach and flexibility of a virtual event with the intimacy and engagement of an in-person event. Many new firms are springing up to address the need for events that provide a seamless experience. Event planners may get the best of both worlds by holding hybrid events, which combine the reach and accessibility of virtual events with the intimacy of in-person events.
2. Event Apps:
Most important event planning trend
Event organizers are implementing strategies and technologies to connect virtual & in-person attendees. It might be difficult to bridge the gap between the two audiences of a hybrid event. The majority of in-person participants are there to network with other in-person attendees, not to make virtual connections.
Virtual participants, on the other hand, are typically ready to network with in-person attendees. Organizers use event mobile applications to link both audiences, using matching, social feeds, and networking rooms. In addition, some events provide guests with technology.
3. Transformational Experiences:
Emerging future trend in the event industry
Digital experiences have become the new buzzword in the upcoming year. Event attendees expect more from live events these days. Event organizers are working hard to find new and imaginative methods to delight them. With tremendous enthusiasm and “wow,” event planners are using fascinating technologies like virtual reality, augmented reality, project mapping, including entertainment games activation into tradeshows.
These smart actions can trigger attendees’ engagement to a whole new level. Such digital implementations have the potential to change attendees’ interest, giving event organizers a new opportunity to interact with us.
4. Data Collection:
An overlooked event management industry trend
Big data can help event planners meet the rapidly changing consumer expectations. Data will be critical to an event’s survival because it will allow us to stay one step ahead of [attendees] desires, requirements, and intentions. Even if we don’t use data to better understand them, someone else will acquire our audience.
In a virtual event, tracking clicks, how long a user stays in a presentation, and even who they connect with may offer companies vital insights into who their target audience is and what they want, similar to how tracking RFID tags works in a real setting. Event planning industry analysis can fill the gaps between where events are, and where they should be.
The MUST event planning industry trend
Marketing and events teams have traditionally operated autonomously, only colliding occasionally on a few action items. The events team was primarily in charge of developing in-person activities, while the marketing team was solely responsible for digital components.
However, with the rising digitalization of events, these teams’ functions have converged, resulting in a new perspective.
Now we’re starting to see the finest of both teams together. Event planners are increasingly relying on marketers to use their digital expertise and collaborate more closely than ever before. It will be fascinating to see how these teams work in 2022 in order to generate higher engagement, deeper insights, and more impact.
Future of event planning industry professionals
The rapid changes in the events industry called for changes in structure, technology, and professional skills, all of which will continue to emerge in the next year. Professionals are upskilling to stay up with the developments.
When surveyed, 71% of event planners indicated they wished to learn more about developing their abilities in designing live experiences in post-COVID-19 physical spaces with stricter hygiene requirements.
The necessity for event professionals to modify their abilities will almost certainly remain after 2021.
That concludes our list of 5 top event planning industry trends.
There’s no denying that event experiences will get more challenging in the future. Organizations will have to manage numerous event formats and audiences while also monitoring their clients’ engagement with and responding to their brands in new ways.
Eventdex is likely to offer you all you’ll need to make your event a success in the coming years.
Looking for more information on the event planning industry? Contact us today: https://www.eventdex.com/contact-us/
Frequently Asked Questions
From 2021 to 2028, the events sector is predicted to grow at a CAGR of 11.2 %, from $1,135.4 billion in 2019 to $1,552.9 billion in 2028. Conferences and exhibitions, business events and seminars, marketing and fundraising, music and art performances, sports, festivals, trade exhibits, and product launches are among the most popular events.
Despite the fact that the COVID-19 epidemic had a huge influence on the event-management sector, Allied Market Research experts predict strong growth in the coming years.
According to studies, the event industry will continue to rise. There are 5 main stages for planning an event:
- Event Registration
- Branding & Budgeting
- Confirming sponsors, exhibitors, and speakers
- Identifying tech tools
- Post Event follow up
Event planning can be a profitable career option. The top event planners will establish a reputation and be able to charge high prices for their ideas, creativity, execution, and results.