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Transforming B2B Networking: Eventdex’s MatchLeads at Edison Electric Institute’s Conference

Case Study

About the Company

The Edison Electric Institute (EEI) is the association that represents all U. S. investor-owned electric companies. Its members provide electricity for more than 235 million Americans and operate in all the states in the United States of America. It has international members and hundreds of related organizations as associate members. The Business Diversity Program at EEI has provided opportunities for diverse businesses to contribute to the expansion of the electric power sector for more than 40 years. In order to succeed in a fiercely competitive market, EEI and its members want to build long-term relationships with numerous suppliers who offer goods and services. Knowing that a business practice today will have an impact on business development tomorrow, EEI’s membership keeps forging close relationships with various suppliers.

The Challenge

Edison Electric Institute held their annual industry conference in May 2022, and wanted to ensure that attendees had the opportunity to make valuable connections with other professionals in their field. To accomplish this, they decided to utilize a B2B matchmaking feature as a part of their event. 

Just a few weeks before their conference we received an inquiry about providing a solution for the company’s business matchmaking needs.

The Solution

After a few discussions, we agreed to partner and provided them with our MatchLeads product.  We also provided excellent onsite support. After thorough research and some rounds of discussions, Edison Electric Institute decided to use Eventdex for its matchmaking requirements for their event.

Our Product

Matchleads is Eventdex’s unique mobile and web-based one-on-one matchmaking meeting scheduler for buyers and sellers. It is a feature for your event matchmaking needs, be it on-site, virtual, or hybrid events., where attendees can schedule advance meetings, and can also communicate with their potential matches before and during the event through the platform’s app.

What We at Eventdex Did

Eventdex was delighted to have been a part of the prestigious 38th Annual EEI Business Diversity Conference, organized by The Edison Electric Institute in Los Angeles, California. We provided the client with our B2B matchmaking product, Matchleads, along with our excellent on-site support. Our matchmaking product helps with collaboration and networking between attendees.

The Result

In the end, by utilizing the matchmaking feature, EEI was able to create a more engaging and dynamic event experience for its attendees in its 38th Annual EEI Business Diversity Conference held in May 2022, and it was a huge success, which helped them forge valuable connections within their industry. The matchmaking feature proved to be an important factor in the success of their event, resulting in increased attendee satisfaction, positive feedback, and renewed business opportunities for the coming year.