Smartphone users have increased exponentially over the last few years, and this fact hasn’t gone unnoticed by the meetings and events industry. Event organizers around the world have gradually realized the importance of mobile apps in boosting engagement and enhancing event experience.
Mobile event apps are convenient for both planners and attendees. They keep participants engaged, increases networking opportunities, reduce printing costs and provide insightful data to improve events. For this reason, this technology has become an event essential, with attendees now expecting it at events. The myriad benefits of event apps have turned this wishlist item into an imperative that cannot wait!
Let us look at the top 10 reasons why mobile event apps have become a necessity for your next event!
#1. Apps are where your attendees are
This is very true in the case of millennials at least, if not for the public at large! Everyone uses, and are heavily dependent on, mobile apps. Think about it this way: how many apps do you have on your phone as you read this blog? A staggering 87% time spent on mobile is spent on apps, or at least 3 hours daily on mobile apps.
In the era of connectivity, apps are the best way of facilitating it. It is that simple! Don’t lose the game by not investing in an app, which builds your event community and keeps everyone connected!
#2. Stay relevant
Gone are the days when the event app was wishful thinking! Today planners in small, medium or large organizations are using mobile event apps to keep attendees updated with important event information. With features such as push notifications, event planners are sending relevant content to attendees.
#3. Save money
Working on shrinking budgets isn’t easy. And investing in mobile apps may just as well sound ironical to increase ROI. But this is just a myth that needs to be debunked. Mobile event apps help save printing costs and even the environment. By going green, you not only circulate all event related information digitally but create sustainable events, which is in vogue these days!
#4. Increase sponsorship revenue.
Another way of saving money and boosting ROI is through sponsorship revenue. Mobile event app gives you novel ways to promote your event patrons and increase sponsorship revenue. Feature their logos on your customized event app to promote their brand among your attendees. It could be something as simple as a sponsored content in the activity stream, banner ads or maybe selfie contests.
#5. Build updates schedules
Time is money, as the adage goes. And as a planner, who would know this better than you? The same can also be said for your registrants, who take out time from their busy schedule to attend your events. Respect your attendees’ time by providing specifics of your event schedule. After all, no one likes vague information and won’t consider it good enough reason to come to your event. In contrast, providing detailed schedules through event apps is the best way to have the most up-to-date agenda with instant publishing. It also allows attendees to personalize their schedules and create customized experiences at your event.
#6. Get real-time insights
Whatever you can measure, you can improve. With mobile apps, you can further optimize your event experiences during and after your event. The mobile event app gives you detailed real-time insights into your event’s performance such as the most attended session, the level of engagement, etc. With this quantified data from attendee interactions, you can tweak your event and boost experience as well as the satisfaction rate of your event. And oh did we tell you, all these insights can sync into leading CRM or marketing automation tools? It saves you from manually transferring data, which eventually leads to less human errors and gives more time to focus on important aspect of your event.
#7. Facilitates networking
Networking is one of the main reasons why attendees come to events. If you are not offering a networking platform to your attendees then attendees won’t get any value from your event. Therefore, use an app such as Eventdex that offers easy networking opportunities. With features like activity stream and attendee profile, you will empower your attendees to easily network and build new connections.
#8. Keep attendees informed.
Push notifications are 1 of the top 5 app features that attendees want. It allows planners to keep attendees informed about last-minute changes. With the feature to make updates on the go, it is a win-win situation for both you and your attendees. In addition to that, a mobile event app gives attendees a unique opportunity to create personalized experiences and provides a refreshing break from the mundane, plain Jane event program.
#9. Reduce stress and save time
Event planning is a lot more than visiting swanky venues and having a good time. Anything else, it is one of the top 10 most stressful jobs in the world. To help you reduce stress and save a ton of your time, use mobile event apps. These apps make the event planning and management process dramatically easier. With logistical nightmares such as printing and badging and manual work behind you, you will be in total control of the situation.
#10. Alleviate Engagement at events
Mobile event apps give you the perfect opportunity to boost engagement at events. With features such as gamification and social media integration, you can engage your audience before, during and after the event. Encourage people to share your event content, run contests, do live Q&A, and collect feedback, all from one single platform.
We hope that our extensive list of event app’s benefits must have sparked a thought of embracing this technology if not convinced to have it at your next event. Contact us today to know more about our mobile event app!