Strategies For Good ROI | Tips To Increase ROI For Your Next Events

Event Management software

As Jef I. Richards rightly said ‘Creative with Strategy is called advertising’. In the same way, one should remember that Sponsorship without a clear strategy and fixed goal bears no value. Most companies would probably spend a billion per annum on advertising but a fraction of it on Sponsorship primarily because of the difficulty in evaluating the effectiveness of the latter. Picture this: Your company wants to sponsor an upcoming event (internal or external), and they want to see a tangible ROI. What do you do? Where do you start…

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