SING TO THE TUNE OF CANADIAN MUSIC WEEK

cmw 2018

They say music brings people together, and that is what the Canadian Music Week (CMW) is all about. The CMW started in 1981 and has become one of Canada’s biggest and most influential media and music conferences. Drawing top industry performers, this week-long event is action packed to stimulate the exchange of market intelligence and provide networking opportunities. Every year in May, CMW brings together more than 3,000 national and international attendees in Toronto for a week full of industry conferences, cutting-edge trade exhibition, award shows, and electric performances, including…

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The Yes & No of Event Sponsorship (strategies for good ROI)!

As Jef I. Richards rightly said ‘Creative with Strategy is called advertising’. In the same way, one should remember that Sponsorship without a clear strategy and fixed goal bears no value. Most companies would probably spend a billion per annum on advertising but a fraction of it on Sponsorship primarily because of the difficulty in evaluating the effectiveness of the latter. Picture this – Your company wants to sponsor an upcoming event (internal or external), and they want to see a tangible ROI. What do you do? Where do you…

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Beam Me Up Scotty! Apply The Technology Of Tomorrow In Your Events Today

“The Internet will disappear. There will be so many IP addresses, so many devices, sensors, things that you are wearing, things that you are interacting with, that you won’t even sense it. It will be part of your presence all the time. Imagine you walk into a room, and the room is dynamic. And with your permission and all of that, you are interacting with the things going on in the room.” — Eric Schmidt, Google chairman. A major technological evolution struck mankind when the Internet was first introduced 40…

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Exploring The ‘Best ways’ To Promote Your Event Online

“The Stage Is Set, the Curtain Rises…” But raising the curtain is never enough. You know the amount of effort you’ve put in for your upcoming event, you’ve probably chosen the best venue, convinced some brilliant speakers and sponsors and arranged for some amazing catering. There is still one thing though which could make or break the whole ‘perfection’ quotient. You still have to sell tickets!!!   Thanks to online marketing a lot of hassle and of course your money could be saved if you knew the correct way to…

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The History and Evolution of Event Venues

Even though the great comedian Patton Oswalt said that ”Every audience is different even with the same venue and you have to make every audience your audience”, we can never doubt for a second the impact a venue has on an event or its attendees. The term venue is actually derived from the Latin word ‘venire’ which means ‘to come’ or basically a place where people can come to. During the Inca period, men would blow hollowed out cow horns to summon a population for a meeting or festival. In…

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