Strategies For Good ROI | Tips To Increase ROI For Your Next Events

Event Management software

As Jef I. Richards rightly said ‘Creative with Strategy is called advertising’. In the same way, one should remember that Sponsorship without a clear strategy and fixed goal bears no value. Most companies would probably spend a billion per annum on advertising but a fraction of it on Sponsorship primarily because of the difficulty in evaluating the effectiveness of the latter. Picture this: Your company wants to sponsor an upcoming event (internal or external), and they want to see a tangible ROI. What do you do? Where do you start…

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Sing to The Tune of Canadian Music Week

Canadian music week

They say music brings people together, and that is what the Canadian Music Week (CMW) is all about. The CMW started in 1981 and has become one of Canada’s biggest and most influential media and music conferences. Drawing top industry performers, this week-long event is action-packed to stimulate the exchange of market intelligence and provide networking opportunities. Every year in May, CMW brings together more than 3,000 national and international attendees in Toronto for a week full of industry conferences, cutting-edge trade exhibition, award shows, and electric performances, including one…

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7 innovative ways to create more networking opportunities at your event

business matchmaking app

Networking opportunities at events should never be left to chance. The opportunity to networking and community building with someone influential is a huge incentive for registrants, and smart event planners are well aware of it. They actively facilitate one-on-one networking opportunities between attendees. It’s a great way to make your attendees feel productive while they are out from the office. Meetings and event planners are getting innovative to encourage networking. From shared picnic baskets to fortune cookies containing conversation ice breakers, planners are helping attendees make the most out of…

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Seeing is believing part 4: what’s the traffic of your booth?

what is the traffic of your booth

According to a report published by Statisa, the average number of hours spent by visitors at a trade show booth has decreased from 8.9 hours in 2001 to 8.3 hours in 2011. And this number is constantly decreasing. What this means is that a visitor at your booth is most likely to spend only two minutes to see your products and know your brand. The math is simple, the number of hours or minutes divided by the total booths at the trade show. The two-minute window is your only opportunity…

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6 tips to make the most out of your event mobile app

Launching a mobile app for your next event? I think you’ll find this blog useful. With an event mobile app, you are on the right track to boost engagement and extend the reach and scope of your event. But to execute it smoothly, you need to be more strategic in your approach. To ensure you make the most out of your event mobile app, follow these six simple, actionable tips. After reading this blog, you’ll be able to ensure your app is noticed, downloaded, and drives clicks and conversions at…

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