How Business Matchmaking App is Transforming the Events Industry

business matchmaking app

Despite the rapid evolution of technology in the meetings and events industry, face to face meetings still constitutes a major portion of the marketing budget of most of the organizations. According to Laura Ramos at Forrester, in “A pattern that has been consistent since 2008”, in-person events comprises 14% of the total budget in 2015, making it the biggest chunk of B2B budgets. The study by Forrester clearly shows that face to face events delivers business values for the organization, the attendees, as well as sponsors and exhibitors. But the…

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