Strategies For Good ROI | Tips To Increase ROI For Your Next Events

Event Management software

As Jef I. Richards rightly said ‘Creative with Strategy is called advertising’. In the same way, one should remember that Sponsorship without a clear strategy and fixed goal bears no value. Most companies would probably spend a billion per annum on advertising but a fraction of it on Sponsorship primarily because of the difficulty in evaluating the effectiveness of the latter. Picture this: Your company wants to sponsor an upcoming event (internal or external), and they want to see a tangible ROI. What do you do? Where do you start…

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Event Sponsorships: Maximising ROI In The Digital Age

maximize event roi

Sponsorship is a billion-dollar industry and having sponsors at your event can take you just about everywhere. To get a large piece of this billion-dollar industry, event planners have to think beyond putting a sponsor’s logo on their website or mobile event app. Today, sponsors are interested in opportunities that can help them make the most out of your event and increase their ROI. To create more valuable partnerships in this digital age, you first need to understand the attendees coming to your event and then create a strategic plan…

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