Importance Of Event Data And How To Collect It

data collection

Face to face events is an important part of an organization’s marketing budget. Hosting an event to promote your business is a fantastic way for creating brand awareness and connecting with potential customers and partners. Therefore, when hosting events, it is very critical to collect crucial event data, which eventually proves handy for future analysis. Data analytics continues to become an important key to understanding and reaching prospects and consumers, therefore, making it a crucial for all organizations to understand. Read this blog to find out the importance of data…

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SING TO THE TUNE OF CANADIAN MUSIC WEEK

cmw 2018

They say music brings people together, and that is what the Canadian Music Week (CMW) is all about. The CMW started in 1981 and has become one of Canada’s biggest and most influential media and music conferences. Drawing top industry performers, this week-long event is action packed to stimulate the exchange of market intelligence and provide networking opportunities. Every year in May, CMW brings together more than 3,000 national and international attendees in Toronto for a week full of industry conferences, cutting-edge trade exhibition, award shows, and electric performances, including…

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5 Ways Event Technology Can Help You Get Better ROI

event management software

It is a known fact that increasing event ROI is not easy. There are several simple and difficult methods to boost ROI, but at what cost? While cost cutting and taking ownership of everything can be a difficult solution, there are simpler ways to optimize event ROI and make the most of your event budget. So, what do we mean by “simple” solutions? It might sound ironic, but event technology can help you get more event ROI in more than one way at a very little cost. It can help…

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2018’s Top Social Media Marketing Trends to Rule Event Industry

Event Management apps

Social Media plays an important role in the event industry in several ways like driving traffic, increasing revenue and to generate curiosity in the audiences. A quantum of traffic to event registration and ticketing platforms arrives from social media channels. Events and social media, both are similar to one another in terms of objectives         To reach the audiences         Distribute or advertise their marketing content         Build a loyal fan-following around the product/ service/brand in the long run. With right social media strategy for event marketing, you can pull maximum registrations and…

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How Business Matchmaking is Transforming the Events Industry

business matchmaking

Despite the rapid evolution of technology in the meetings and events industry, face to face meetings still constitutes a major portion of the marketing budget of most of the organizations. According to Laura Ramos at Forrester, in “A pattern that has been consistent since 2008”, in-person events comprises 14% of the total budget in 2015, making it the biggest chunk of B2B budgets. The study by Forrester clearly shows that face to face events delivers business values for the organization, the attendees, as well as sponsors and exhibitors. But the…

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