SING TO THE TUNE OF CANADIAN MUSIC WEEK

cmw 2018

They say music brings people together, and that is what the Canadian Music Week (CMW) is all about. The CMW started in 1981 and has become one of Canada’s biggest and most influential media and music conferences. Drawing top industry performers, this week-long event is action packed to stimulate the exchange of market intelligence and provide networking opportunities. Every year in May, CMW brings together more than 3,000 national and international attendees in Toronto for a week full of industry conferences, cutting-edge trade exhibition, award shows, and electric performances, including…

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5 Ways Event Technology Can Help You Get Better ROI

event management software

It is a known fact that increasing event ROI is not easy. There are several simple and difficult methods to boost ROI, but at what cost? While cost cutting and taking ownership of everything can be a difficult solution, there are simpler ways to optimize event ROI and make the most of your event budget. So, what do we mean by “simple” solutions? It might sound ironic, but event technology can help you get more event ROI in more than one way at a very little cost. It can help…

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Who Should Speak at Your Event? — Things to Keep in Mind While Selecting Your Panel and Keynote Speakers

business matchmaking app

So, you’re planning an event. You’ve decided the theme, who’s going to be there, what you plan to achieve; you’ve probably already started dreaming of how good it’s going to be. But hold up, who’s going to speak at your event? That’s one thing you definitely want to put some thought in. Of course, you could just call the first industry leader that comes to your mind and call it a day. You might even pull-off a decent event. But is decent what you’re going for? I thought not. To…

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Seeing is believing series part 2: Matchmaking made easy with MatchLeads

  Matchmaking tools at events have become very popular these days. Probably, you’ve tried out one of them at some or the other events. But let’s face it, they don’t really work that well. If you’re reading this blog, then it can be safely assumed that you want to know about this magical solution, which I like to call “Tinder” of the events industry. To be honest, fostering successful networking at your events is one of the few things that dictates its success. A matchmaking tool has to provide customized,…

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The Yes & No of Event Sponsorship (strategies for good ROI)!

As Jef I. Richards rightly said ‘Creative with Strategy is called advertising’. In the same way, one should remember that Sponsorship without a clear strategy and fixed goal bears no value. Most companies would probably spend a billion per annum on advertising but a fraction of it on Sponsorship primarily because of the difficulty in evaluating the effectiveness of the latter. Picture this – Your company wants to sponsor an upcoming event (internal or external), and they want to see a tangible ROI. What do you do? Where do you…

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