Seeing is believing part 4: what’s the traffic of your booth?

what is the traffic of your booth

According to a report published by Statisa, the average number of hours spent by visitors at a trade show booth has decreased from 8.9 hours in 2001 to 8.3 hours in 2011. And this number is constantly decreasing. What this means is that a visitor at your booth is most likely to spend only two minutes to see your products and know your brand. The math is simple, the number of hours or minutes divided by the total booths at the trade show. The two-minute window is your only opportunity to convert a visitor into a customer. But often, companies spend more time on checking in the visitor instead of engaging them at their booth. To maximize this two-minute window, event marketers need to use event technology solution that can quickly check in attendees and give more time to focus on your booth visitors.

While check-in is a vital part of the event sales life cycle, the window of opportunity is extremely small. And if something goes wrong during check-in, you’ll probably lose valuable prospect opportunities and create unqualified leads that don’t have proper context. Check-in apps like BoothLeads can help you automate lead capturing at the booth and engage visitors in meaningful interactions so that you can follow up those leads in a personalized manner even after the event is over. BoothLeads allows you to capture relevant contact and prospect information. And it cannot be denied that this part of the event is equally important for fueling sales leads as in-booth activity.  BoothLeads is a cloud-based lead retrieval app that helps event organizers and exhibitors to generate quality leads at trade shows.

Applicable for tradeshows, conferences and other events, BoothLeads app is the perfect solution for vendors who want to get access to lead contact information with minimum hassle. You can retrieve contact data of the people with whom you’ve discussed business prospects. The lead retrieval app, which is available for all types of mobile devices is compatible with 3 types of 1D codes (also called Barcodes) and 7 types of 2D codes. BoothLeads supports Code 128, Code 39 & Code 93 Barcodes. The 2D codes supported by the app include QR Codes, Data Matrix, Aztec, Codablock-F, Maxicode, DotCode, Han Xin.

Eventdex lead retrieval app helps you eliminate tedious paperwork and the complication that come with finding contact details and remembering conversations. We offer a highly functional and powerful qualified lead generation and follow-up platform. You can use our app on multiple devices and can:

  • Scan QR codes
  • Store and sync leads
  • Rate or score leads
  • Make notes
  • Send emails to prospects
  • Set reminders

So, it is time to say goodbye to collecting business cards and try our lead retrieval app. After all, 81% of trade show attendees have the decision making power. Which means that 4 out of 5 people who walk into your booth have the buying authority and are potential customers, and you don’t really want to miss out on these warm leads (Source – CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget).  To find out more about our lead retrieval app, schedule a private demo with our expert. See how our lead retrieval app can help you maximize your trade show ROI and fuel your sales pipeline.

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