Sneak Peak Into The Events Industry in 2018: Exciting Times Ahead

Sneak Peak Into The Events industry in 2018

As technology continues to propel the $560 billion dollar events industry, there has not been a more exciting time for the industry. With each passing year, there have been enhancements in the way events are planned, marketed and executed. Whether it is improvements in event marketing attribution, enhanced event tools, or robust event data security, the collective progression of all this is playing a crucial role in the evolution of the events industry. As new regulations such as GDPR come into effect or events move to the virtual space of…

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Event Sponsorships: Maximising ROI In The Digital Age

maximize event roi

Sponsorship is a billion-dollar industry and having sponsors at your event can take you just about everywhere. To get a large piece of this billion-dollar industry, event planners have to think beyond putting a sponsor’s logo on their website or mobile event app. Today, sponsors are interested in opportunities that can help them make the most out of your event and increase their ROI. To create more valuable partnerships in this digital age, you first need to understand the attendees coming to your event and then create a strategic plan…

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Top 4 Event Marketing Trends Right Now

event marketing trends

The events industry is rapidly evolving, and it is imperative that event organizers keep themselves updated with the latest trends to give themselves an edge over the competition. You need to be the best in class and just cannot risk playing catch up. Kick start your new year by learning the four biggest event marketing trends that can help you foster new connections and strengthen your existing ones. Use highly targeted emails With so much data being collected at events, it is indispensable to use highly targeted messages with personalized…

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Event Trends To Look Out For in 2018

event management trends 2018

Between technological advancements, politics, security, travel concerns, and countless other challenges, it has been a hard year for event professionals. It is a well known fact in this industry that event technology is constantly developing and evolving with unstoppable speed. To survive in this highly competitive market, it is of utmost importance for an event organizer to reach new audiences and constantly upgrade the attendee experience at their events. With the onset of 2018, it’s time for event planners to get up-to-date with the latest trends from around the globe.…

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Are Events a part of your Marketing Strategy?

  Many organizations these days host meetings and events as a part of their Marketing strategy. According to Regalix Research 92% of Marketers invest in Event Marketing 84 % of marketers identify reaching many prospects in a short amount of time as the key benefit of Event Marketing 80 % marketers identify lead gen as the main objective of their event programs 79% marketers believe physical events yield better ROI 64 % marketers expect that Event Marketing budgets will increase in the next  12 months            …

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