Between technological advancements, politics, security, travel concerns, and countless other challenges, it has been a hard year for event professionals. It is a well known fact in this industry that event technology is constantly developing and evolving with unstoppable speed.
To survive in this highly competitive market, it is of utmost importance for an event organizer to reach new audiences and constantly upgrade the attendee experience at their events. With the onset of 2018, it’s time for event planners to get up-to-date with the latest trends from around the globe.
Eventdex understands the transformations taking place in the event industry and always strives to develop new planning frameworks to help event professionals (and other industry professionals) to improve their results.
Here are some of the latest event trends that are predicted to rule the year 2018. Following them will surely make you stand one step ahead of your competitors.
1)Use of Advanced Technology
a) Artificial Intelligence (AI)
Smartphone technology is improving rapidly, and over time, it has been successful in serving the people in a better way. Highly professional event organizers are slowly adopting AI technology in event management, like chatbots. Chatbots swiftly answer basic attendee questions through an event app, or through platforms like Facebook Messenger.
AI can also be used as a matchmaking tool which can easily interpret data fed by attendees into your event app from social media channels, like Facebook and LinkedIn. Using this data, it can make recommendations that would best an attendee’s interests.
b) Radio Frequency Identification (RIFD)
RIFD can enhance music and film festival experiences in a variety of ways, such as shortening the lines at entry points, handling re-entry for multiple day events, providing easy and personalized access to multiple zones within an event, and allowing attendees to link their RFID bracelets with their credit card for quick onsite payments.
2)Focus on Attendee Experience
Surveys have found that people (especially in the US) would love to spend money on an experience which enriched them professionally or personally rather than buying something desirable. Two ways to capitalize on this experience are providing:
a) Personalized Experiences
The more you customize the experience for the attendees, the more successful you will be. A meeting of like-minded people has become a powerful medium for unique experiences, communication, and truly meaningful interactions. For maximum impact, personalization of programs is very essential, which can be accomplished by listening to the attendees on what they need or want at events. It can be anything, including: ticket prices, food, venue, and speakers. Social media can be a powerful tool for hearing feedback and improving your experience for attendees.
b) Multi-Faceted Experiences
Visitors always look for something unique when they choose to attend a festival or any other kind of event. Often, they look for something new that takes them a step out of their daily routine. Event planners can try numerous things to entertain their guests, like games, comedy shows, yoga, meditation, sports competitions, hiking excursions, expert speeches, local folk dances, and musical performances.
3)Unique & Non-Traditional Venues
There is growing demand for uniqueness, not just in experiences but in venues as well. Event planners are seeking out to less traditional options to enthrall the guests.
Visitors attend events for unique experiences in which non-traditional venue locations can play a major role in “wowing” them. Surveys have shown that the demand for non-traditional spaces has grown by 3.8% in 2017.
Booking a unique venue for your event requires a little more effort than for regular venue booking, but it is well worth it. Conducting an event in a non-traditional space makes it a memorable one. These spaces are more versatile, which facilitates the personalization of the venue.
4)Promoting the Event Through Food
The more food and drink options your guests have, the happier they will be. Besides the boost in moral amongst your attendees, there is also a more strategic reason to offer food at your festival or event. Most of the food festival attendees are likely to post pictures of their food on social media during the event. This helps give your event instant promotion.
Adding food-based entertainment and engaging your audience with interactive formats, such as cooking demonstrations or contests, offers a unique experience to visitors and makes it an event to remember. You can also bring a famous chef or hire a popular local restaurant to serve.
As a planner, it is important to be well-informed about all new trends happening in the industry. You should always strive to design and deliver a flawless event to attendees. Resetting your focus in your event plans onto these points will surely help provide a healthy, warm, and engaging experience and space to attendees, making your event one worth remembering.”