Sneak Peak Into The Events Industry in 2018: Exciting Times Ahead

Sneak Peak Into The Events industry in 2018

As technology continues to propel the $560 billion dollar events industry, there has not been a more exciting time for the industry. With each passing year, there have been enhancements in the way events are planned, marketed and executed. Whether it is improvements in event marketing attribution, enhanced event tools, or robust event data security, the collective progression of all this is playing a crucial role in the evolution of the events industry. As new regulations such as GDPR come into effect or events move to the virtual space of…

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Importance Of Event Data And How To Collect It

Importance Of Event Data And How To Collect It

Face to face events is an important part of an organization’s marketing budget. Hosting an event to promote your business is a fantastic way of creating brand awareness and connecting with potential customers and partners. Therefore, when hosting events, it is very critical to collect crucial event data, which eventually proves handy for future analysis. Data analytics continues to become an important key to understanding and reaching prospects and consumers, therefore, making it crucial for all organizations to understand. Read this blog to find out the importance of data and…

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