Increasing Engagement vs. Improving ROI: Which Side Are You On?

Events are a powerful marketing tool and the driver of leads for sales. It enables organizations to connect with their audience and clients as well as provides opportunities for your attendees to grow their network. However, not every event is a winner. And that is because not all leads are equal as each attendee at your event will have their own unique journey to the final sale. Add to it, you also owe it to your stakeholders to evaluate the return on investment at each and every step of your…

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