5 Common Myths Surrounding Mobile Event Apps

common myths of event app

Mobile apps are not new in today’s rapidly changing meetings and events industry. And while most event planners aspire to have mobile event apps, only some take the leap of faith to get one. Event organizers have their own apprehensions about mobile apps, and more than often, underestimate the power of this technology. For instance, they mostly seem to be costly, are pretty much the same as mobile friendly websites, etc. There are several misconceptions surrounding just how much event apps can help your events (yes, they are completely different…

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5 Ways Event Technology Can Help You Get Better ROI

event management software

It is a known fact that increasing event ROI is not easy. There are several simple and difficult methods to boost ROI, but at what cost? While cost cutting and taking ownership of everything can be a difficult solution, there are simpler ways to optimize event ROI and make the most of your event budget. So, what do we mean by “simple” solutions? It might sound ironic, but event technology can help you get more event ROI in more than one way at a very little cost. It can help…

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Cyber Security In Events And Why We Need It

event management

With the pervasiveness of internet usage globally, securing your business from cyber-threats and attacks is becoming an important aspect of every business. The greatest challenge in the sphere of cybersecurity is the identification of the cyber threat and their attribution. In the event industry, the performance optimization and improving the overall experience of the attendees has always been the most sought-after goals of every event management company. This has resulted in more incorporation of advanced technologies, for gathering valuable data from all the sources like attendees’ profiles, demographic locations, venue…

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7 innovative ways to create more networking opportunities at your event

business matchmaking app

Networking opportunities at events should never be left to chance. The opportunity to networking and community building with someone influential is a huge incentive for registrants, and smart event planners are well aware of it. They actively facilitate one-on-one networking opportunities between attendees. It’s a great way to make your attendees feel productive while they are out from the office. Meetings and event planners are getting innovative to encourage networking. From shared picnic baskets to fortune cookies containing conversation ice breakers, planners are helping attendees make the most out of…

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Seeing is believing part 4: what’s the traffic of your booth?

what is the traffic of your booth

According to a report published by Statisa, the average number of hours spent by visitors at a trade show booth has decreased from 8.9 hours in 2001 to 8.3 hours in 2011. And this number is constantly decreasing. What this means is that a visitor at your booth is most likely to spend only two minutes to see your products and know your brand. The math is simple, the number of hours or minutes divided by the total booths at the trade show. The two-minute window is your only opportunity…

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