Sneak Peak Into The Events Industry in 2018: Exciting Times Ahead

As technology continues to propel the $560 billion dollar events industry, there has not been a more exciting time for the industry. With each passing year, there have been enhancements in the way events are planned, marketed and executed. Whether it is improvements in event marketing attribution, enhanced event tools, or robust event data security, the collective progression of all this is playing a crucial role in the evolution of the events industry. As new regulations such as GDPR come into effect or events move to the virtual space of…

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Top 4 Event Marketing Trends Right Now

event management trending tips

The events industry is rapidly evolving, and it is imperative that event organizers keep themselves updated with the latest trends to give themselves an edge over the competition. You need to be the best in class and just cannot risk playing catch up. Kick start your new year by learning the four biggest event marketing trends that can help you foster new connections and strengthen your existing ones. Use highly targeted emails With so much data being collected at events, it is indispensable to use highly targeted messages with personalized…

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