Sneak Peak Into The Events Industry in 2018: Exciting Times Ahead

As technology continues to propel the $560 billion dollar events industry, there has not been a more exciting time for the industry. With each passing year, there have been enhancements in the way events are planned, marketed and executed. Whether it is improvements in event marketing attribution, enhanced event tools, or robust event data security, the collective progression of all this is playing a crucial role in the evolution of the events industry. As new regulations such as GDPR come into effect or events move to the virtual space of…

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Top 3 Websites To Trust For Event Management Technology Reviews

event management software reviews

Ever heard the phrase “choice paralysis”? Also known as analysis paralysis, choice paralysis affects us in ways more than imaginable. From clothes, dating partners to TV subscriptions and the food we buy, we are constantly in the state of choice paralysis where we over-analyzing (or over-thinking) and look for reviews from third-parties. Contrary to popular belief, having too many choices create anxiety and often paralyzes the outcome. And this is also true in our professional lives. As an event planner you might be contemplating buying event management technology, but with…

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Increasing Engagement vs. Improving ROI: Which Side Are You On?

Events are a powerful marketing tool and the driver of leads for sales. It enables organizations to connect with their audience and clients as well as provides opportunities for your attendees to grow their network. However, not every event is a winner. And that is because not all leads are equal as each attendee at your event will have their own unique journey to the final sale. Add to it, you also owe it to your stakeholders to evaluate the return on investment at each and every step of your…

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Event Sponsorships: Maximising ROI In The Digital Age

maximize event roi

Sponsorship is a billion dollar industry and having sponsors at your event can take you just about everywhere. To get a large piece of this billion-dollar industry, event planners have to think beyond putting a sponsor’s logo on their website or mobile event app. Today, sponsors are interested in opportunities that can help them make the most out of your event and increase their ROI. To create more valuable partnerships in this digital age, you first need to understand the attendees coming to your event and then create a strategic…

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5 Common Myths Surrounding Mobile Event Apps

common myths of event app

Mobile apps are not new in today’s rapidly changing meetings and events industry. And while most event planners aspire to have mobile event apps, only some take the leap of faith to get one. Event organizers have their own apprehensions about mobile apps, and more than often, underestimate the power of this technology. For instance, they mostly seem to be costly, are pretty much the same as mobile friendly websites, etc. There are several misconceptions surrounding just how much event apps can help your events (yes, they are completely different…

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